| 跨文化视角下国际贸易过程中中西方文化差异研究 |
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| 引用本文： | 翟小娜,苏洁.跨文化视角下国际贸易过程中中西方文化差异研究[J].宁波教育学院学报,2012(5):110-112. |
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| 作者姓名： | 翟小娜 苏洁 |
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| 作者单位： | 1. 河北金融学院公共外语教学部,河北保定,071051
2. 石家庄铁路职业技术学院外语系,河北石家庄,050041 |
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| 基金项目： | 2012年度河北省高等学校人文社会科学研究项目“跨文化交际视角下的商务英语课程体系的开发与实训研究”子课题;项目标号:SZ129003 |
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| 摘 要： | 21世纪的今天,如何在国际贸易中遵守商务规范,顺应各国不同的文化特征,是我们能够在世界贸易舞台上茁壮立足的先决条件。本文从文化层面对中西文化异同的表象进行分析,总结国际贸易中的文化因素,以期为国际贸易商务英语从业人士提供些许启示,并对商务英语课程体系的构建和实训研究提供背景支持。
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| 关 键 词： | 国际贸易 文化差异 文化互补 |
The Differences of Chinese and Western Cultures on the Perspective of Intercultural Communication in International TradeCommunication |
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| ZHAI Xiao-na,SU jie.The Differences of Chinese and Western Cultures on the Perspective of Intercultural Communication in International TradeCommunication[J].Journal of Ningbo Institute of Education,2012(5):110-112. |
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| Authors: | ZHAI Xiao-na SU jie |
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| Institution: | 1.Foreign Languages Teaching Department, Hebei Finance University, Baoding 071051, China; 2.Foreigu Languages Teaching Department , Shijiazhuang Railway Vocational College, Shijiazhuang 050000, China) |
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| Abstract: | How to abide by the business standards in international trade, conform to the different cul- tural characteristics, are the prerequisites that we can prosper in the world trade stage in the 21st century This article analyzes the cultural similarities and differences between Chinese and western countries, summarizes the cultural factors in international trade, in order to provide some enlightenment for the interna- tional trade business, and provide background support to business English curriculum system construction. |
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| Keywords: | international trade cultural differences cultural compensation |
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