| 从符号学的角度看网络广告 |
| |
| 引用本文： | 何艳萍.从符号学的角度看网络广告[J].牡丹江教育学院学报,2012(2):27+158. |
| |
| 作者姓名： | 何艳萍 |
| |
| 作者单位： | 西北师范大学外国语学院 |
| |
| 摘 要： | 符号学既是一种解释社会文化现象的理论,又是一种方法论。网络广告传播过程中充满了符号与由符号构成的广告文本。本文结合瑞士语言学家索绪尔对于符号学"二元关系"的理论,从符号学的角度来解读时下发展迅速的网络广告,这不仅揭示了网络广告中"能指"和"所指"的关系,还指出了广告符号的链接与意义的生成过程。
|
| 关 键 词： | 网络广告 符号学 “能指” “所指” |
On Network Advertisements from Semiotic Perspective |
| |
| HE Yan-ping.On Network Advertisements from Semiotic Perspective[J].Journal of Mudanjiang College of Education,2012(2):27+158. |
| |
| Authors: | HE Yan-ping |
| |
| Institution: | HE Yan-ping(School of Foreign Languages,Northwest Normal University,Lanzhou,Gansu 730070) |
| |
| Abstract: | Semiotic is both a theory of explaining social culture phenomenon and a methodology.The spreading process of network advertisements is full of marks and advertisement texts made up of marks.Combined with the Swiss linguist Saussure’s Binary Theory for Semiotic Research,the article digs up the characters of the rapidly developing network advertisements from Semiotic perspective,uncovering the relationship "Neng Zhi" and "Suo Zhi" and pointing out the producing process of advertisement mark links and meanings. |
| |
| Keywords: | network advertisements Semiotic "Neng Zhi" "Suo Zhi" |
| 本文献已被 CNKI 等数据库收录！ |
