| 从语篇视点看公益广告语言 |
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| 引用本文： | 胡晓娟,刘景霞.从语篇视点看公益广告语言[J].牡丹江教育学院学报,2012(5):26-27. |
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| 作者姓名： | 胡晓娟 刘景霞 |
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| 作者单位： | 三峡大学外国语学院,湖北 宜昌,443002 |
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| 基金项目： | 2010年度湖北省社科基金项目(项目编号:[2010]391)的阶段性成果 |
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| 摘 要： | 随着时代的发展,公益广告在社会主义精神文明建设中发挥着越来越重要的作用.由于公益广告的特殊目的,其语言也具有自身的特色.本文从语篇视点来研究公益广告语言特点,探讨语篇视点对公益广告语言形式的影响.
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| 关 键 词： | 公益广告 语篇视点 叙述视点 观念视点 |
The Study on Public Service Advertising Language from the Point of View |
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| HU Xiao-juan
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LIU Jing-xia.The Study on Public Service Advertising Language from the Point of View[J].Journal of Mudanjiang College of Education,2012(5):26-27. |
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| Authors: | HU Xiao-juan LIU Jing-xia |
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| Institution: | (College of Foreign Languages,Three Gorges University,Yichang,Hubei 443002) |
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| Abstract: | With the development of the times,the public service advertisement is playing more and more important role in our spiritual civilization construction.Because of its particular purpose,the language has its own characteristics.This article studies the language features of the public service advertisement from the point of view,and tries to explore the influence of the point of view on language forms. |
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| Keywords: | public service advertisement point of view in discourse narrative point of view ideological point of view |
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