| 体育赛事官方网站点击量影响因素的分析与比较 |
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| 引用本文： | 张峰筠,高东越.体育赛事官方网站点击量影响因素的分析与比较[J].体育科研,2011,32(3):40-42，59. |
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| 作者姓名： | 张峰筠 高东越 |
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| 作者单位： | 1. 上海体育学院赛事研究中心,上海,200438
2. 上海体育学院经济管理学院,上海,200438 |
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| 摘 要： | 体育赞助的相关法律问题已经成为影响和制约我国体育赞助发展的重要因素之一。通过文献资料、对比分析的方法,从多个角度对体育赞助的相关法律问题进行梳理、分析和探讨,对我国体育赞助法律规范保护提出思考和建议。
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| 关 键 词： | 体育赞助 法律规范与保护 立法 |
| 收稿时间： | 2011/4/15 0:00:00 |
Factors Affecting the Number of Clicks in Official Sport Event Websites |
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| ZHANG Feng-yun and GAO Dong-yue.Factors Affecting the Number of Clicks in Official Sport Event Websites[J].Sports Science Research,2011,32(3):40-42，59. |
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| Authors: | ZHANG Feng-yun and GAO Dong-yue |
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| Institution: | ZHANG Feng-yun,GAO Dong-yue(Sport Events Research Center of Shanghai University of Sport,Shanghai 200438,China) |
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| Abstract: | Number of clicks in official sport event website reflects people’s attention toward event and its relevant contents.Using the method of case analysis and based on the different sport event websites,the article focuses on the main factors affecting the number of clicks from the aspects of content,method,connotation and technology.It offers effective advice for improving number of clicks and maintaining customers ’loyalty to the website in order to reach positive effect and improve the influence and attraction of sport events. |
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| Keywords: | sport event official website number of clicks influence factor website promotion |
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