| 大型体育赛事利益相关者界定及其利益分类划分 |
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| 引用本文： | 刘苹,陈存志.大型体育赛事利益相关者界定及其利益分类划分[J].河北体育学院学报,2013(1):22-25. |
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| 作者姓名： | 刘苹 陈存志 |
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| 作者单位： | 广东金融学院体育教学部;华南农业大学体育部 |
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| 基金项目： | 广东省哲学社会科学“十一五”规划项目(08YN-01);2011年广东省体育局体育软科学课题研究项目(YT11096) |
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| 摘 要： | 运用文献资料法，对利益相关者管理理论进行概述，就基于市场营销全过程的大型体育赛事利益相关者进行界定。益和长线利益、直接利益和间接利益、显性利益和隐性利益、关者利益分类进行划分。对国内大型体育赛事利益相关者界定进行述评。在此基础上，然后从理性利益和非理性利益、局部利益和整体利益、短线利．主参照系利益和旁参照系利益等方面，对大型体育赛事利益相
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| 关 键 词： | 大型体育赛事 利益相关者 界定 利益 分类 |
Analysis on the Stakeholders’ Definition and Partition of Interests Classification of Large-scale Sport Events |
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| LIU Ping,CHEN Cun-zhi.Analysis on the Stakeholders’ Definition and Partition of Interests Classification of Large-scale Sport Events[J].Journal of Hebei Institute of Physical Education,2013(1):22-25. |
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| Authors: | LIU Ping CHEN Cun-zhi |
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| Institution: | 1.Sports Dept.,Guangdong University of Finance,Guangzhou 510520,China; 2.Sports Dept.,Agriculture University of South China,Guangzhou 510642,China) |
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| Abstract: | With the method of documentation, this paper summarizes the management theories of stakeholders and reviews the definition of stakeholders of domestic large-scale sport events. On this basis, the author defined the stakeholders of large-scale sport events from the whole process of marketing. Then, from the perspective of rational and non- rational interests, local and o- verall interests, short-term and long-term interests, direct and indirect interests, dominant and hidden interests, main referential system and auxiliary referential system, this paper makes the partition on the interests＇ classification of large-scale sport events stakeholders. |
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| Keywords: | large-scale sport event stakeholder definition interests classification |
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