| 论关系营销对传统营销的超越 |
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| 引用本文： | 林艺.论关系营销对传统营销的超越[J].培训与研究,2005,22(4):61-63. |
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| 作者姓名： | 林艺 |
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| 作者单位： | 武汉理工大学管理学院,武汉430070 |
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| 摘 要： | 企业的营销理念需要从以交易为核心升华为以客户关系为核心。本文的比较研究结果表明，要想实现自身的传统营销模式向关系营销模式的转变，企业理应在如下方面做出努力：在营销重心上向关系网络倾斜、在客户服务上下大功夫、在市场范围选择上放宽眼界、在营销核心领域方面要有战略眼光、在新的营销组合上要敢于尝试。
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| 关 键 词： | 传统营销 关系营销 营销管理 |
| 文章编号： | 1007-1687(2005)04-0061-03 |
| 收稿时间： | 02 10 2005 12:00AM |
| 修稿时间： | 2005年2月10日 |
Talk About the Surmounting of the Relation Marketing to the Traditional Marketing |
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| LIN Yi.Talk About the Surmounting of the Relation Marketing to the Traditional Marketing[J].Training and Research-Journal of Hubei College of Education,2005,22(4):61-63. |
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| Authors: | LIN Yi |
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| Abstract: | The marketing principle of the business enterprises should take from the trade as the core to sublimate for the center of the customers relations.The thesis explains that the business enterprises should emphasize on the relation marketing mode, try their best to provide the services which the customers are satified with to realize the transformation of the marketing mode. |
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| Keywords: | traditional marketing relation marketing marketing managemet |
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