Can Service Bureaus Be a Part of the College Admissions Strategy? |
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| Abstract: | Colleges and universities nationwide are facing declining enrollment resulting in declining revenue. Fewer 18-24 year olds, rising college costs and decreasing financial aid are causing admissions officers to become more agressive in their recruitment process. Well-targeted direct marketing campaigns personally designed to meet individual students' needs will allow college admissions personnel to effectively communciate with prospective students and parents. Utilizing the services of a service bureau provides colleges and universities a means to gain expertise in direct marketing areas and keep the costs under control at the same time. |
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