| 试论市场经济时代学报发展的品牌战略 |
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| 引用本文： | 杨荣星.试论市场经济时代学报发展的品牌战略[J].山西广播电视大学学报,2007,12(2):74-75. |
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| 作者姓名： | 杨荣星 |
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| 作者单位： | 山西广播电视大学学报编辑部,山西,太原,030027 |
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| 摘 要： | 如何在市场经济大潮的冲击下站稳脚跟,是学报生存和发展的当务之急。只有正确认识市场经济时代学报的品牌战略及其实施品牌战略的必然性,研究实施品牌战略的途径,全面引入市场运作机制,加强特色品牌建设,保持自身品质和提升学术声望,在文化市场激烈的竞争中立于不败之地。
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| 关 键 词： | 市场经济 学报 发展 品牌战略 |
| 文章编号： | 24353293 |
| 修稿时间： | 01 8 2007 12:00AM |
On the Brand Strategy of Journal Development in Market Economy Times |
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| YANG Rongxing.On the Brand Strategy of Journal Development in Market Economy Times[J].Journal of Shanxi Radio & Tv University,2007,12(2):74-75. |
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| Authors: | YANG Rongxing |
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| Institution: | Shanxi TV University, Taiyuan, Shanxi, 030027, China |
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| Abstract: | How to develop steadily in the market economy times is the most pressing matter of journal development and existence.Only correctly understand the brand strategy of journal and necessity of implementation brand strategy in market economy times,study its way,strengthen the construction of characteristic brand,keep itself quality and promote systematic popularity,can the journal be in an invincible position in the intense competition of culture market |
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| Keywords: | market economy journal developing brand strategy |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
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