| 民营书业的状况及其利弊分析 |
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| 引用本文： | 王泳波,张志强.民营书业的状况及其利弊分析[J].淮阴师范学院学报(哲学社会科学版),2012,34(2):257-261,280. |
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| 作者姓名： | 王泳波 张志强 |
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| 作者单位： | 1. 南京大学信息管理学院出版科学系,江苏南京,210093
2. 江苏少年儿童出版社,江苏南京,210009 |
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| 基金项目： | 2009年度江苏省哲学社会科学基金项目 |
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| 摘 要： | 民营书业在国内出版业中长期存在,一方面,它不断介入国内出版的多个领域,在大众出版、教辅出版等市场上屡有建树,现已发展成为一支不可或缺的力量;另一方面,由于国家出版管理体制和相关政策的制约,它实质上并无合法的图书出版权,这使得民营出版必须依托国有出版社而存在。在与国有出版社的种种合作中,民营书业既展现了它在内容选题、市场渠道以及经营管理上的优势,也暴露出诸多不足。
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| 关 键 词： | 民营出版 民营工作室 出版管理 |
The Situation of Private Book Industry and Its Advantages and Disadvantages |
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| WANG Yong-bo,ZHANG Zhi-qiang.The Situation of Private Book Industry and Its Advantages and Disadvantages[J].Journal of Huaiyin Teachers College(Social Sciences Edition),2012,34(2):257-261,280. |
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| Authors: | WANG Yong-bo ZHANG Zhi-qiang |
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| Institution: | 1.Department of Publishing Science of School of Information Management,Nanjing University,Nanjing,Jiangsu 210093;2.Jiangsu Juvenile and Children’s Publishing House,Nanjing,Jiangsu 210009,China) |
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| Abstract: | The private book industry has existed within the domestic publishing industry for a long time.On the one hand,it has continuously participated in many areas of domestic publishing,making achievements in such fields as mass-media publishing,and the supplementary book market,becoming an indispensable force;and on the other hand,because of being restricted by the national publication management system and relevant policies,it essentially has no legal book publication right,which means that private publishing must rely on the state-owned press.In cooperation with state publishing houses,the private book industry revealed its many advantages,such as content selection,marketing channels and management,as well as it shortcomings. |
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| Keywords: | private publishing private studio management of publishing |
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