| 顾客互动和新产品开发绩效的关系研究 |
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| 引用本文： | 周飞,沙振权.顾客互动和新产品开发绩效的关系研究[J].中国科技论坛,2011(11). |
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| 作者姓名： | 周飞 沙振权 |
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| 作者单位： | 华南理工大学工商管理学院,广东 广州,510640 |
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| 基金项目： | 国家社会科学基金“基于价值网络理论下的社会性媒体对企业渠道组合动态平衡机制的影响研究”(11BGL036); 广东省自然科学基金“基于自主品牌建构的广东制造企业转型模式研究”(S2011010002121) |
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| 摘 要： | 新产品开发是一个高度密集的知识创造过程,顾客互动不仅给企业带来产品开发的新创意和新想法,并在新产品上市前为企业提供有效的信息反馈,降低新产品开发风险。对珠三角157家高科技企业的问卷调查显示:顾客互动能够对新产品开发绩效产生直接的正向影响,组织学习和知识创新在顾客互动与新产品开发绩效的关系中存在中介效应。
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| 关 键 词： | 顾客互动 组织学习 知识创新 新产品开发绩效 |
Relationship Between Customer Interaction and New Product Development Performance:Organizational Learning and Knowledge Innovation's Effect |
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| Zhou Fei,Sha Zhenquan.Relationship Between Customer Interaction and New Product Development Performance:Organizational Learning and Knowledge Innovation's Effect[J].Forum on Science and Technology in China,2011(11). |
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| Authors: | Zhou Fei Sha Zhenquan |
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| Institution: | Zhou Fei,Sha Zhenquan(School of Business Administration,South China University of Technology,Guangzhou 510640,China) |
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| Abstract: | New product development is a highly intensive process of knowledge creation.Customer interaction not only bring the enterprise the new ideas to product development,but providing effective feedback before enterprises new products launched into market and reduce the risk of new product development.In this study,157 high-tech enterprises in the PRD questionnaire are surveyed: The customer interaction have a direct positive effect on new product development performance;Organizational learning,knowledge innovati... |
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| Keywords: | customer interaction organizational learning knowledge innovation new product development performance |
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