| 中职市场营销实务课程案例教学法的应用 |
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| 引用本文： | 陈惠娥.中职市场营销实务课程案例教学法的应用[J].番禺职业技术学院学报,2012(5):46-49. |
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| 作者姓名： | 陈惠娥 |
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| 作者单位： | 广东技术师范学院天河学院计算机科学与技术系,广东广州510665 |
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| 摘 要： | 案例教学法是以个案为载体，组织学生进行分析和讨论，提高学生理论应用于实践的一种教学方法。市场营销学是一门实践性与应用性很强的学科，案例教学法应用于中职市场营销实务课程，能够提高学生分析与解决营销问题的能力。研究了案例教学法的内涵、案例选取的方法、个案透析案例教学法的实践步骤及其在应用过程中要注意的问题，希望为中职一线的教育工作者提供可供借鉴的经验。
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| 关 键 词： | 案例教学法 市场营销实务 应用 |
The Application on Case Teaching Method for Marketing Course in Secondary Vocational Schools |
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| CHEN Hui-e.The Application on Case Teaching Method for Marketing Course in Secondary Vocational Schools[J].Journal of Panyu Polytechnic,2012(5):46-49. |
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| Authors: | CHEN Hui-e |
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| Institution: | CHEN Hui-e (Department of Computer Science and Technology, Tianhe Branch School of Guangdong Polytechnic Normal College, Guangzhou, 510665, China) |
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| Abstract: | the Case Teaching Method（CSM） is a kind of teaching approach in which one case is used as a carrier to organize the students to analyze and discuss it in order to improve students＇ ability to apply theory to practice. Marketing is a course with its characteristics of strong practicality and applicability. CTM in secondary vocational schools can improve students＇ ability to analyze and solve problems which arise in their study of Marketing. This paper has studied the procedures and application process and problems which appear in the connotation of CSM, the case-selection method and the practice of case- dialysis-teaching, with the purpose of providing references and experience to teaching staff working for secondary vocational education in their practice. |
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| Keywords: | Case Teaching Method marketing application |
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