| 文化学视野下的21世纪中国武术发展战略 |
| |
| 引用本文： | 申国卿.文化学视野下的21世纪中国武术发展战略[J].北京体育大学学报,2009(6). |
| |
| 作者姓名： | 申国卿 |
| |
| 作者单位： | 河南理工大学体育系; |
| |
| 基金项目： | 第八届全国体育科学大会专题报告 |
| |
| 摘 要： | 联系意义重大的"北京2008奥运会武术比赛",在充分肯定中国武术现代发展成就的同时,分析了当前中国武术发展中存在的"文化滞差"现象。从文化整体发展的角度,阐述了以融合和创新为主要特点的文化全球化时代下的中国武术整合战略。从品牌构建和受众价值需求出发,联系马斯洛的"动机"理论,强调了中国武术价值体系构建战略的重要性。通过对"文化自觉"的概念、内涵进行分析,探讨了以"积极申奥"和"百花齐放"为主要特征的21世纪中国武术发展战略的"宏观调控"思路。提出了以"兼收并蓄、和而不同,融入时代、扬长避短"为主要方针的全球化时代背景下中国武术的和谐发展状态。
|
| 关 键 词： | 中国武术 发展战略 奥林匹克运动 文化滞差 整合 品牌 |
The Development Strategy of Chinese Wushu in the 21st Century in Cultural Perspective |
| |
| SHEN Guo-qing.The Development Strategy of Chinese Wushu in the 21st Century in Cultural Perspective[J].Journal of Beijing Sport University,2009(6). |
| |
| Authors: | SHEN Guo-qing |
| |
| Institution: | P.E Department;Henan Polytechnic University;Jiaozuo 454000;Henan China |
| |
| Abstract: | Concerning the significant Chinese Wushu Competition in the Olympic Games of Beijing 2008,this paper analyzes cultural lag phenomenon based on the active achievements of Chinese Wushu in its modem development.From the perspective of overall cultural development,the integration strategy of Chinese Wushu with main characteristics of integration and innovation in cultural globalization is presented.Starting with brand construction and audience value demand, combining with Maslow's motive theory,the important o... |
| |
| Keywords: | Chinese Wushu development strategy Olympic Movement cultural lag integration brand |
| 本文献已被 CNKI 等数据库收录！ |
