| 辽宁省旅游产品品牌化对策 |
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| 引用本文： | 毛惠媛,李筱康.辽宁省旅游产品品牌化对策[J].沈阳教育学院学报,2014(2):143-145,149. |
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| 作者姓名： | 毛惠媛 李筱康 |
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| 作者单位： | 沈阳大学工商管理学院,辽宁沈阳110004 |
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| 基金项目： | 辽宁经济社会发展项目（20131slktziglx-11）. |
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| 摘 要： | 研究了旅游产品品牌化理论，分析了辽宁省旅游产品品牌化建设的驱动因素和制约因素，提出深度开发满族民俗文化旅游产品、打造精品旅游产品、突出创新工业旅游产品、以优势项目创建特色品牌旅游产品，以及区域整合、分层联动发展旅游产品品牌化的对策，以期增强辽宁省旅游产品品牌化的竞争力。
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| 关 键 词： | 辽宁省 旅游产品 品牌化 对策 |
Countermeasures of Branding of Tourism Product in Liaoning Province |
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| Mao Huiyuan,Li Xiaokang.Countermeasures of Branding of Tourism Product in Liaoning Province[J].Journal of Shenyang College of Education,2014(2):143-145,149. |
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| Authors: | Mao Huiyuan Li Xiaokang |
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| Institution: | (School of Business Administration, Shenyang University, Shenyang 110044, China) |
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| Abstract: | The theory of branding of tourism products is studied, and the driving factors and restricting factors of constructing the branding of tourism product are analyzed. Countermeasures are proposed to strengthen the competitiveness of branding of Liaoning tourism product, such as, deeply developing folk custom and cultural tourism products of Manchurian, producing the innovative industry tourism products, establishing featured brands and integrating the regional products. |
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| Keywords: | Liaoning Province tourism products branding countermeasure |
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