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Data Rules: How Mapping Technology Drives Better Customer Service |
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| Authors: | Marc Futterman Judy Michaelson |
| Institution: | 1. CIVICTechnologies , Los Angeles , California , USA maf@civictechnologies.com;3. JAM Marketing , Columbus , Ohio , USA |
| Abstract: | Is your library market-driven, product-driven or customer-driven? New internet-based data and tools are now available for public libraries that enable you to be customer-driven—for your own unique service area. This article shows how three library systems are using these tools—focused on market segmentation data and geographic information system (GIS) technology—to deliver more relevant customer services. Each solution described in the article was developed in close collaboration between CIVICTechnologies and the library, involving research to understand the library's objectives and desired outcomes, and using the data needed to meet each library's unique challenge. |
| Keywords: | geographic information system as library planning tool customer-driven library planning maps as library planning tool CIVICTechnologies JAM Marketing Esri library locator maps planning library planning market segmentation |