| 微群核心用户挖掘的关联规则方法的应用 |
| |
| 引用本文： | 王和勇,蓝金炯.微群核心用户挖掘的关联规则方法的应用[J].图书情报工作,2014,58(2):115-120. |
| |
| 作者姓名： | 王和勇 蓝金炯 |
| |
| 作者单位： | 华南理工大学经济与贸易学院 |
| |
| 基金项目： | 本文系国家社会科学基金项目“基于大数据技术的微博问政话题挖掘研究”（项目编号：13BTJ005）研究成果之一。 |
| |
| 摘 要： | 提出将关联规则方法应用到微群核心用户挖掘中，选取新浪微群作为具体实验对象，分别利用关联规则方法、主流的社交网络方法和常用的评价指标体系方法对采集到的真实微群数据集进行对比分析，验证模型的有效性。同时发现常用的评价指标体系方法需要根据微群的具体问题进行调整，而关联规则方法可自动处理，说明关联规则方法具有普适性。
|
| 关 键 词： | 微群 核心用户 关联规则 SNA 指标体系 |
| 收稿时间： | 2013-12-10 |
Identifying Influential Users in Micro-group Using Association Rules |
| |
| Wang Heyong,Lan Jinjiong.Identifying Influential Users in Micro-group Using Association Rules[J].Library and Information Service,2014,58(2):115-120. |
| |
| Authors: | Wang Heyong Lan Jinjiong |
| |
| Institution: | School of Economics and Commerce, South China University of Technology, Guangzhou 510006 |
| |
| Abstract: | This paper proposes a recognition model using association rules to identify the target users and choose Sina micro-group to build the model of association rules using the true data set. In order to ensure the validity of the model, this paper compares the result of association model with that of the current social network analysis and evaluation system. Lastly, in comparison with evaluation system, it is found that evaluation system should be modified to adapt the specific issues in micro-group and the association rules method can automatically process those problems, which also illustrates the universal use of the mode of association rules. |
| |
| Keywords: | Micro-group influential users association rules SNA evaluation system |
|
| 点击此处可从《图书情报工作》浏览原始摘要信息 |
| 点击此处可从《图书情报工作》下载免费的PDF全文 |
