| 职业体育市场运作模式的理论探讨─—兼谈中国职业体育市场存在的问题 |
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| 引用本文： | 杨铁黎,张建华.职业体育市场运作模式的理论探讨─—兼谈中国职业体育市场存在的问题[J].体育与科学,2000(3). |
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| 作者姓名： | 杨铁黎 张建华 |
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| 作者单位： | 北京体育师范学院体育理论室!100088(杨铁黎)，北京师范大学体育系!100875(张建华) |
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| 摘 要： | 本文根据市场学、经济学和营销学基本理论重点阐述了：1．职业体育市场的内涵及构成要素；2．职业体育管理体制；3．竞赛产品的特性；4．提出以竞赛为核心产品，全面开发职业体育市场的理论模式。
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| 关 键 词： | 职业体育 市场 竞赛产品 |
A Study of Professional Sports Marketing Operation Model and Professional Sports Existing Problem in China |
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| Yang Tieli, Zhang Jianhua.A Study of Professional Sports Marketing Operation Model and Professional Sports Existing Problem in China[J].Sports & Science,2000(3). |
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| Authors: | Yang Tieli Zhang Jianhua |
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| Institution: | Yang Tieli; Zhang Jianhua |
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| Abstract: | With utiliaing the fundamental principle of economics, mareting methodogy and the case study of the successful professional to marketing abroad, the definition of the professional sports marketing, the major factors of constituting professional sports and professional sports administration system have been studied, and theoretical model of developing sports products has been discussed as well in the article. |
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| Keywords: | professional sports marketing sports product |
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