| 法治与自治并举:中国违法广告管理机制的新思考 |
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| 引用本文： | 祝翔.法治与自治并举:中国违法广告管理机制的新思考[J].新闻界,2010(2). |
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| 作者姓名： | 祝翔 |
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| 作者单位： | 中南民族大学文学与新闻传播学院,武汉,430074 |
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| 摘 要： | 本文通过近年来出现的违法广告事件现象,对我国现有的广告监管机制及违法广告背后的利益链进行了分析,提出了建立法治与自治并举广告管理机制的构想,呼唤对社会公民广告素养的普及教育,从而实现自上而下、从外部到内部杜绝虚假违法广告的出现。
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| 关 键 词： | 法制 自治 广告监管 广告素养 |
On the Coaction of the Legal and Self-regulation: A Creative Study on the Mechanism of the Illegal Advertising Management System of China |
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| Zhu Xiang.On the Coaction of the Legal and Self-regulation: A Creative Study on the Mechanism of the Illegal Advertising Management System of China[J].Press Circles,2010(2). |
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| Authors: | Zhu Xiang |
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| Institution: | College of Literature/a>;Journalism/a>;South-Central University for Nationalities/a>;Wuhan 430074 |
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| Abstract: | Through the analysis of the illegal false advertising case,this paper examines the Chinese advertising supervision system and the interests behind the chain of the illegal advertisement,proposes the establishment of a new advertising supervision system emphasizing on both the law and self-regulation,appealing the education of advertising literacy to the whole community,in order to prevent the emergence of false advertising thoroughly. |
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| Keywords: | legal system self-regulation advertising supervision advertising literacy |
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