| 三元交互理论及其在企业竞争情报中的应用研究 |
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| 引用本文： | 廖蓓蓓,张莉莎.三元交互理论及其在企业竞争情报中的应用研究[J].现代情报,2011,31(12):107-109. |
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| 作者姓名： | 廖蓓蓓 张莉莎 |
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| 作者单位： | 湘潭大学公共管理学院,湖南湘潭 411105 |
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| 摘 要： | 当今的企业面临着激烈的竞争环境,无时无刻不受到竞争对手的威胁,一个企业要想在激烈的竞争中立于不败之地,必不可少的一项工作是开展竞争情报活动。三元交互理论在企业中的运用为企业进行竞争情报工作提供了一个崭新的视角。三元交互理论主要分析主体、环境、行为三者之间的关系,三者处于交叉互动状态。本文试从三元交互理论出发,探讨企业在开展经营管理活动中,如何发现机会,规避威胁,从而不断提升自身的竞争力。
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| 关 键 词： | 三元交互理论 竞争情报 企业 环境 行为 |
Triadic Theory of Learning and Its Application in Enterprises' Competitive Intelligence Research |
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| Authors: | Liao Beibei Zhang Lisha |
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| Institution: | Public Management School,Xiangtan University,Xiangtan 411105,China |
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| Abstract: | The contemporary enterprise faces competitive environment and is threatened by all the competitors all the time.If an enterprise do not want to be defeated in the fierce competition,it is necessary for it to develop competitive intelligence activities.The use of triadic theory of learning in the enterprise provides a new angle of view for the competitive intelligence work.The triadic theory of learning mainly emphasizes the relationship of individual,environment and behavior.And they are always interactive ... |
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| Keywords: | triadic theory of learning competitive intelligence enterprise environment behavior |
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