| 西方三大通讯社如何应对互联网带来的挑战与机遇 |
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| 引用本文： | 唐润华.西方三大通讯社如何应对互联网带来的挑战与机遇[J].国际新闻界,2001(6). |
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| 作者姓名： | 唐润华 |
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| 作者单位： | 新华通讯社 北京,100803 |
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| 摘 要： | 因特网的迅猛发展 ,给通讯社带来巨大挑战 ,使其“新闻信息总汇”的地位受到威胁。同时 ,因特网又给通讯社带来极大的机遇 ,大量网站的出现 ,为通讯社孕育了一个巨大的新闻信息市场。西方三大通讯社在发展其网络服务时 ,采取了基本相同的策略 ,第一 ,采用通讯社的传统模式向网站提出新闻信息 ,第二 ,走资源整合的道路 ,与外部公司特别是IT公司合作 ,向全球提供无限上网服务和技术。
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| 关 键 词： | 西方通讯社 网络服务 |
Reuters,AP,AFP and their Internet strategies |
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| TANG Run-hua.Reuters,AP,AFP and their Internet strategies[J].Journal of International Communication,2001(6). |
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| Authors: | TANG Run-hua |
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| Abstract: | The rapid development of the Internet has been imposing a big challenge on news agencies,making their role as a "news centre" waned,though very slowly.But the Internet also brings a new opportunity to news agencies.The three biggest news agencies in the world-Reuters,Ap and AFP-have similar strategies in developing their Internet services.First,operate as a news agency,focusing on providing news and information to websites;second,co-operate with outside companies,especially IT companies. |
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| Keywords: | foreign news agencies Internet strategies |
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