| 青藏高原特色旅游品牌与经济效益分析 |
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| 引用本文： | 梅端智.青藏高原特色旅游品牌与经济效益分析[J].昆明大学学报,2007,18(A01):59-64. |
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| 作者姓名： | 梅端智 |
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| 作者单位： | 青海民族学院经济与管理学院,青海西宁810007 |
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| 摘 要： | 青藏铁路通车，为青藏两省区的旅游业发展带来了千载难逢的机遇。青藏铁路沿线是一条世界上自然风光最壮观，文化最神秘的世界顶级旅游带。依托青藏铁路，打造特色旅游品牌，提升经济效益，青藏两省区就是要对青藏高原丰富多彩的旅游资源通过文化与旅游的融合，挖掘旅游资源的文化内涵，优化旅游产品结构，转变旅游产业增长方式，提高旅游经济效益，促进旅游产业可持续发展。
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| 关 键 词： | 青藏铁路 旅游品牌 经济效益 |
| 文章编号： | 1671-2056（2007）（S1）-0059-06 |
| 收稿时间： | 2007-10-16 |
On Characteristic Tourism Brand and Economic Benefit Analysis of Qinghai - Tibet Plateau |
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| MEI Duan-zhi.On Characteristic Tourism Brand and Economic Benefit Analysis of Qinghai - Tibet Plateau[J].Journal of Kunming University,2007,18(A01):59-64. |
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| Authors: | MEI Duan-zhi |
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| Abstract: | Qinghai -Tibet railway service has brought a golden opportunity for the tourism development of the two provinces of Qing Zhang. Along the Qinghai - Tibet railway, there is a most spectacular natural scenery and mysterious culture belt. The economic benefit can be greatly promoted relying on the Qinghai -Tibet railway and the tourism brand. By way of integrating the colorful tourism resources and characteristic culture, improving tourism industry structure, changing the growth mode and increasing economic benefit, the tourist industry of the two provinces will surely get a sustainable development. |
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| Keywords: | Qinghai - Tibet railway tourism brand economic benefit |
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