| 南宁市健身健美俱乐部健身消费现状的调查与分析 |
| |
| 引用本文： | 邓晞翎,刘敏.南宁市健身健美俱乐部健身消费现状的调查与分析[J].体育科技,2010,31(2):32-35. |
| |
| 作者姓名： | 邓晞翎 刘敏 |
| |
| 作者单位： | 广西体育高等专科学校,南宁,530012 |
| |
| 摘 要： | 采用问卷调查、访谈、文献资料和数理统计等方法,对南宁市各健身健美俱乐部参加健身健美锻炼的人群进行消费水平、消费动机和健身消费内容等消费现状进行随机抽样调查与分析。结果表明：南宁市健身健美俱乐部消费人群年龄青年化且主要以女性为主;在消费内容方面,则各年龄组出现不同程度的差异;参与健美健身消费的动机意识较明确,态度较积极;消费现状处于较低水平等问题。
|
| 关 键 词： | 健身健美 俱乐部 消费现状 |
Investigation and Analysis in Nanning of Consumption Status for Fitness Clubs |
| |
| Institution: | DENG Xiling,et al.(Guangxi College of Physical Education,Nanning,Guangxi) |
| |
| Abstract: | By means of questionnaire investigation,face-to-face interview,documents searching and mathematical statistics,the author makes a sampling investigation into the consumption status of fitness clubs in Nanning,including the consumption level,consumption motivation and article of consumption.The results are listed as follow： 1） the majority of consumers are young women;2） article of consumption differs in various degrees among different age groups;3） the consumers have a clear intention and hold an active attitude toward body-building;4） the consumption is still at a low level. |
| |
| Keywords: | body-building club consumption status |
| 本文献已被 维普 万方数据 等数据库收录！ |
|
