| 哈尔滨申办冬奥会的社会价值 |
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| 引用本文： | 郭时萍.哈尔滨申办冬奥会的社会价值[J].冰雪运动,2011(6):57-61. |
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| 作者姓名： | 郭时萍 |
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| 作者单位： | 哈尔滨商业大学体育学院,黑龙江哈尔滨150028 |
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| 摘 要： | 哈尔滨申办冬奥会是向世界推荐哈尔滨，是向全世界展示哈尔滨城市的文化历史、经济发展和城市魅力的最佳机遇，届时所有申办冬奥会的城市，以及参加冬奥会的国家都会有媒体记者采访哈尔滨，哈尔滨以靓丽的市容、市貌，欧式、中式、现代相互交融的城市风格，优雅、大方和文明的姿态迎接五湖四海的宾朋，在展示城市风格、城市品位和城市容貌的过程中，使哈尔滨在有意与无意中宣传、塑造了良好的形象，提升了城市的美誉度、知名度，这种与奥林匹克有机结合的无形宣传，胜过有意的刻画。无论哈尔滨申办冬奥会是否能够成功，其实哈尔滨已经成功了，成功地对城市进行了推广，成功地扩大了城市的知名度，在国际范围提高了哈尔滨的城市影响力。提升哈尔滨承办冬奥会的能力，必须首先提升自身的城市基础设施建设水平，在城市基础设施建设规划上，应发挥政府的宏观政策指导作用，加强长远的科学规划；在建设资金的筹集和使用上，应以政府财政投入为主导，以社会、民间和企业资本为主体建立多元化、多渠道的投资、融资和管理体系为城市基础设施建设增加资金来源。
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| 关 键 词： | 哈尔滨 冬奥会 申办 价值 |
Social Value of Harbin City Bidding for Winter Olympics |
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| Institution: | GUO Shi - ping ( Physical Education School of Harbin University of Commerce, Harbin 150028, China) |
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| Abstract: | As a best opportunity, Harbin city bidding for winter Olympics can introduce itself all over the world with its cultural history, economic development and urban charm. On the occasion, there will are many reporters from all the bidding cities and countries participating in the Winter Olympics, who paying at tention to Harbin city which welcoming the world with beautiful appearance, confluens of European style, Chinese style and modern style, elegant and civilized gesture. By showing the style and quality of Harbin cit y, it will wittingly or unwittingly publicize and shape the urban well image, heighten the urban brand reputa tion, which intangible publicity of organically combining with Olympics will outmatch a designing descrip tion. Whether Harbin winning the host city of winter Olympics, it~ in fact successful for Harbin city to en large the urban popularity, which best success is to introduce this charming city all over the world, advance Harbin~ influence in the world. But considering the serious shortage of infrastructure hardware which impor tant causation resulting in Harbin＇s fail of bidding for winter Olympics, it must be for enhancing Harbin＇s competitiveness to firstly improve the infrastructure construction by exerting the governmental macro policy guidance and long term scientific planning, to finance and use the construction fund by developing various investments and management systems with the leading role of government finance and the main part of social, civilian and business capitals. |
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| Keywords: | winter Olympics bid for value |
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