| 基于知识的信息服务机构发展用户关系研究 |
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| 引用本文： | 陈浩义,葛宝山.基于知识的信息服务机构发展用户关系研究[J].情报科学,2007,25(8):1150-1154. |
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| 作者姓名： | 陈浩义 葛宝山 |
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| 作者单位： | 1. 山东工商学院,图书馆,山东,烟台,264005
2. 吉林大学,管理学院,吉林,长春,130022 |
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| 摘 要： | 本文认为信息服务机构发展用户关系的方式是使用户的价值增值,价值增值依靠对用户的知识转移.知识转移对用户的价值增值通过三方面的作用表现出来：对用户的信息增值、对用户决策增值、对用户能力增值,并提出了发展用户关系的对策.
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| 关 键 词： | 信息服务 客户关系 知识转移 |
| 文章编号： | 1007-7634（2007）08-1150-05 |
| 修稿时间： | 2007-03-16 |
Study on Information Service Institutions' Developing Customer Relationship Based on Knowledge |
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| CHEN Hao-yi,GE Bao-shan.Study on Information Service Institutions'''' Developing Customer Relationship Based on Knowledge[J].Information Science,2007,25(8):1150-1154. |
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| Authors: | CHEN Hao-yi GE Bao-shan |
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| Institution: | 1. Library of Shandong Institute of Business and Technology, Yantai 264005, China ; 2. Management School, Jilin University, Changchun 130022, China |
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| Abstract: | The paper holds the view that the way that information service institutions apply to develop customer relationship is to add value to customers.Value Increment is based on knowledge transfer to the customers,which is shown in three aspects:adding value to customer information,adding value to customer decision making and adding value to customer capabilities.The paper also puts forward the countermeasures for developing customer relationship. |
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| Keywords: | information service customer relationship knowledge transfer for developing |
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