| Abstract: | According to Thomas Exter (1992), the latest Bureau of Labor Statistics projections show that between 1990 and 2005, a steady stream of White men will leave the labor force. New workers who are more likely to be minorities and women will replace them. This demographic change in the workforce has caused American businesses to develop training programs that address this issue. As Badi Poster, Gerald Jackson, William Cross, Bailey Jackson, and Rita Hardiman (1988) observed, “The future of American industry will rely in large measure on our human resource potential, and business will have no choice but to learn how to use workforce diversity constructively.” This study discusses what diversity is, where, when and why it developed, and where it is going. It also applies semiotic analysis to a trend‐setting corporate training video that addresses diversity issues. The results of critically viewing this media text display training material that could hinder‐not aid‐in dealing with diversity at work. A semiotic analysis critically views this media text. |
