| 企业多元化战略与目标行业选择研究 |
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| 引用本文： | 兰卫国,张永安,杨丽.企业多元化战略与目标行业选择研究[J].软科学,2009,23(4). |
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| 作者姓名： | 兰卫国 张永安 杨丽 |
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| 作者单位： | 1. 北京工业大学经济管理学院,北京,100124
2. 南京航空航天大学经济管理学院,南京,210068 |
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| 基金项目： | 国家自然科学基金重点项目，教育部重点科研项目，北京市教委科技重点项目 |
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| 摘 要： | 通过能力和市场两维度,对企业多元化战略进行重新分类,研究了不同的多元化战略与行业生命周期的关联性、企业多元化行业识别和评估的步骤与方法。研究表明,核心能力和市场是表征企业多元化经营的重要要素,通过由内到外、由外到内两种战略的组合,可以分别用四种方法对企业多元化目标行业进行识别与选择。
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| 关 键 词： | 多元化战略 行业识别 行业选择 |
Research on Diversification Strategy and Selection of Target Industry for Corporation |
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| LAN Wei-guo,ZHANG Yong-an,YANG Li.Research on Diversification Strategy and Selection of Target Industry for Corporation[J].Soft Science,2009,23(4). |
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| Authors: | LAN Wei-guo ZHANG Yong-an YANG Li |
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| Abstract: | In this paper, diversification strategy is reclassified according to dimensionalities of ability and market, and relation between corporate strategies and industrial lifecycles is discussed. The means and the process of the identification and assessment of diversification industry are described. This study, it is found that core competence and market are the most important factors for corporate diversification, and it can use four different methods to identify and select the industrial target by using the combination of competence-driven strategy and market-driven strategy. |
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| Keywords: | diversification strategy identification of industry selection of target industry |
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