| 试论体育用品业的农村市场拓展 |
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| 引用本文： | 周杰,袁志华,易小东.试论体育用品业的农村市场拓展[J].四川职业技术学院学报,2007,17(3):9-21. |
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| 作者姓名： | 周杰 袁志华 易小东 |
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| 作者单位： | 四川大学体育科学研究所,四川,成都,610065 |
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| 摘 要： | 采用文献资料法、问卷调查法、访谈法,运用体育学,市场营销学等学科的理论知识对体育用品业农村市场拓展进行探讨,论证了拓展的可行性,并联系农村市场实际介绍了"4P模型"的拓展运用,倡导体育用品业积极进行农村市场拓展.
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| 关 键 词： | 体育用品业 农村 市场拓展 |
| 文章编号： | 1672-2094（2007）03-0019-03 |
| 修稿时间： | 2007-03-15 |
The Discussion of the Developmemt of Rural Market for Sports Goods Industry |
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| ZHOU Jie,YUAN Zhi-hua,YI Xiao-dong.The Discussion of the Developmemt of Rural Market for Sports Goods Industry[J].Journal of Sichuan Vocational and Technical College,2007,17(3):9-21. |
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| Authors: | ZHOU Jie YUAN Zhi-hua YI Xiao-dong |
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| Institution: | PE Institute of Sichuan University, Sichuan Chengdu 610065 |
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| Abstract: | Adopting the method of literal data,questionaire and investigation,talk and discussion,and using the theorical knowledge,such subjects as physical,marketing management,the thesis discusses the expansion of rural market for sports goods industry to prove its feasibility.Also,connecting the reality of the rural market,it introduces the advancement and exertion of"4p model"to advocate the positive development of rural market for sport goods industry. |
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| Keywords: | Sports Goods Industry Rural Market Developmemt |
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