| 影响旅游者态度的诸因素分析 |
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| 引用本文： | 麻益军.影响旅游者态度的诸因素分析[J].金华职业技术学院学报,2004,4(2):72-74. |
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| 作者姓名： | 麻益军 |
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| 作者单位： | 金华职业技术学院,浙江,金华,321007 |
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| 摘 要： | 旅游者态度的形成或改变是旅游决策形成过程中的重要一环。这一环受诸多因素的影响，主要包括旅游者的个性、态度的特点、期望值、旅游产品及其它相关信息等方面因素。将这些复杂的因素加以整合，可以发现旅游者态度形成或改变的一般心理规律，为旅游工作者进一步寻找相应的经营策略提供心理依据。
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| 关 键 词： | 态度 因素 旅游决策 |
| 文章编号： | 1671-3699(2004)02-0072-03 |
| 修稿时间： | 2004年1月15日 |
On Factors of Influencing Tourist's Attitudes |
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| MA Yi-jun.On Factors of Influencing Tourist''''s Attitudes[J].Journal of Jinhua College of Profession and Technology,2004,4(2):72-74. |
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| Authors: | MA Yi-jun |
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| Abstract: | The forming or change of tourist's attitude are an important link in the decision forming process of travel.Affected by a great deal of factors in this ring include mainly:Respect factors,such as the tourist's individual character,chatacteristic,travel goal,the changes of traveling products and other relevant information of the original attitude,etc...Combine these complicated factors,can find the general psychological law that tourist's attitude forms or change,Look for the correspondintg management tactics to offer the psychological basis further for the travel workers. |
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| Keywords: | Attitude Factor Travel decision |
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