| 武汉城市圈高职旅游专业校企合作SWOT分析 |
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| 引用本文： | 曹俊华.武汉城市圈高职旅游专业校企合作SWOT分析[J].漯河职业技术学院学报,2014(6):28-29. |
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| 作者姓名： | 曹俊华 |
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| 作者单位： | 咸宁职业技术学院,湖北 咸宁,437100 |
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| 摘 要： | 武汉城市圈高职旅游专业校企合作既存在较大的优势和机会,也存在旅游企业参与积极性不高、校企合作层次浅、圈内本科及以上高等教育资源竞争激烈、政府投入不足等较多的劣势和威胁。因此,需要政府、企业、学校三方理顺校企合作体制机制,利用武汉城市圈内丰富的旅游校企合作资源,化劣势为优势,战胜威胁。
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| 关 键 词： | 武汉城市圈 高职旅游 校企合作 SWOT分析 |
The SWOT Analysis on School-Enterprise Cooperation in Wuhan city Circle in Tourism Specialty in Higher Vocational Colleges |
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| CAO Jun-hua.The SWOT Analysis on School-Enterprise Cooperation in Wuhan city Circle in Tourism Specialty in Higher Vocational Colleges[J].Journal of Luohe Vocational and Technical College,2014(6):28-29. |
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| Authors: | CAO Jun-hua |
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| Institution: | CAO Jun - hua (Xianning Vocational Technical College, Xianning 437100 China) |
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| Abstract: | The school -enterprise cooperation in Wuhan city circle in Tourism Specialty in higher vocational colleges has its advantages, but also some shortcomings and weaknesses, such as the low interest of some tourism companies to take part in, the low level of the cooperation, the fierce competition between the universities and the lack of the government investment. Therefore, the three parties, including the government, enterprises and colleges, should establish correct cooperation mechanism, using Wuhan city circle tourism cooperation resources, transform the weak points into advantages and overcome the threat. |
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| Keywords: | Wuhan city circle tourism specialty in higher vocational colleges school -enterprise cooperation SWOT analysis |
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