| 论我国体育产业应及早重视品牌策略 |
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| 引用本文： | 张青,李修良.论我国体育产业应及早重视品牌策略[J].西安体育学院学报,2005(Z1). |
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| 作者姓名： | 张青 李修良 |
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| 作者单位： | 中国矿业大学体育学院 中国矿业大学管理学院 江苏徐州 江苏徐州 |
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| 摘 要： | 我国众多的体育产业究竟应该走OEM(代工生产)还是OBM(自有品牌)是一个应及早考虑决断的问题。在分析品牌的不同策略后,着重强调:从长期经营来看,体育产业应及早重视品牌策略。并论述了创立品牌的途径。
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| 关 键 词： | 体育产业 生产型企业 品牌 策略 |
On timely Attention On Brand Name Strategy of National Sports Industry |
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| Zhang Qing,Li Xiu Liang.On timely Attention On Brand Name Strategy of National Sports Industry[J].Journal of Xi'an Institute of Physical Education,2005(Z1). |
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| Authors: | Zhang Qing Li Xiu Liang |
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| Abstract: | To produce as an agent (OEM) and to develop as producer with their own brand (OBM) are two roads for our booming sports industries to settle on. The decision on which path to take is the one which should be made in the least delay. After the analysis of different strategies, the author of following article advocate that in the long run, sports industry should place the 'Brand Name Strategy' into high attention as soon as possible, also offered in the article are those possible ways to this goal. |
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| Keywords: | Sports Industry Manufacturing enterprises Brand Name Strategy |
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