| 对房地产广告的理性思考 |
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| 引用本文： | 吴希凡.对房地产广告的理性思考[J].江苏广播电视大学学报,2007,18(6):68-70. |
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| 作者姓名： | 吴希凡 |
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| 作者单位： | 江苏广播电视大学,江苏,南京,210036 |
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| 摘 要： | 房地产广告在推广和创作中存在的诸多问题,正在影响着房地产业和广告业持续健康的发展。充分认识房地产广告的特征和发展危机,正确引导市场,为房地产提供更大的推动力是广告业肩负的历史责任。
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| 关 键 词： | 文化 概念 评估 危机 |
| 文章编号： | 1008-4207（2007）06-0068-03 |
| 收稿时间： | 2007-08-30 |
| 修稿时间： | 2007年8月30日 |
Rational Thinking of Real Estate Advertisement |
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| WU Xi-fan.Rational Thinking of Real Estate Advertisement[J].Journal of Jiangsu Radio & Television University,2007,18(6):68-70. |
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| Authors: | WU Xi-fan |
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| Abstract: | Problems that inherent in the promotion and creation of real estate advertisement might affect the healthy and continuity development of real estate industry and advertising industry.Full understanding of real estate advertisement's characteristics and potential crisis,proper guidance of market,and providing greater motivation for real estate industry are the historical responsibilities of advertising industry. |
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| Keywords: | culture concept assessing crisis |
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