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概念隐喻理论对跨文化传播的阐释力
引用本文:王红梅.概念隐喻理论对跨文化传播的阐释力[J].黑龙江教育学院学报,2008,27(11):127-129.
作者姓名:王红梅
作者单位:盐城工学院人文学院,江苏盐城,224002
摘    要:概念隐喻理论对跨文化传播具有解释作用。该理论中的映射原理可以用来解释跨文化传播中出现的隐喻现象,它们有相同或不同的源域或目标域,实现这两个域之间的合理映射有助于达到更好的传播效果。在跨文化翻译的过程中,映射原理部分地解释了可译与不可译的问题。

关 键 词:概念隐喻理论  映射  跨文化传播

The Explanatory Power of Conceptual Metaphor Theory for Cross Cultural Communication
WANG Hong-mei.The Explanatory Power of Conceptual Metaphor Theory for Cross Cultural Communication[J].Journal of Heilongjiang College of Education,2008,27(11):127-129.
Authors:WANG Hong-mei
Institution:WANG Hong-mei ( Yancheng Institute of Technology College of Humanities, Yancheng 224002, China)
Abstract:This paper investigates the explanatory power of conceptual metaphor theory to cross cultural communication.Conceptual metaphor theory suggests that mapping plays a fundamental role in language and communication to achieve better communication effects.This gives a hint to cross cultural communication translation.Finding coincidence mapping can make the meaning more appropriate in another language.Meanwhile this theory can also be used to explain the translatability and untranslatability of translation.
Keywords:conceptual metaphor theory  mapping  cross cultural communication
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