| 东北地区冰雪旅游SWOT分析及发展对策研究 |
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| 引用本文： | 朱立斌,刘丽辉.东北地区冰雪旅游SWOT分析及发展对策研究[J].冰雪运动,2015(4):93-96. |
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| 作者姓名： | 朱立斌 刘丽辉 |
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| 作者单位： | 绥化学院体育系,黑龙江绥化,152061 |
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| 摘 要： | 随着我国经济的不断发展,人民的生活水平也在逐渐提高,人们对于旅游休闲的需求也在不断增长,特别是对于冰雪旅游的热情甚是高涨.东北地区冰雪旅游一直在全国享有盛名,但是,随着全国各地冰雪旅游的快速发展,游客被分流了许多,同时也存在冰雪旅游项目陈旧、缺少文化内涵、管理等问题,严重影响了东北地区冰雪旅游的持续发展.采用SWOT分析方法,对东北地区冰雪旅游产品开发的优势、劣势、机遇和威胁进行细致分析,并且针对性地提出转变管理理念,规范冰雪旅游市场制度,整合冰雪资源,增强东北地区经济发展,提升冰雪旅游人才的培养等对策,进而有利于东北地区冰雪旅游业健康、持续、快速发展,对于保持东北地区冰雪旅游霸主地位有重要理论意义.
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| 关 键 词： | 北方地区 冰雪旅游 SWOT分析 对策 |
Study on SWOT Analysis and Countermeasures for the Development of Ice and Snow Tourism in Northeast Region |
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| Abstract: | With the continuous development of Chinese economy,people's living standards are improving gradually,the demand for leisure tourism is also growing,especially for the ice and snow tourism enthusiasm. The northeast region of ice and snow tourism has been very famous in our country, however,with the rapid development of ice and snow tourism across the country,many tourists are divided,and also existing old projects of ice and snow tourism,lack of cultural connotation, management and other issues, which has seriously affected the sustainable development of ice snow tourism in northeast.By using the method of SWOT analysis,the advantages,the disadvantages, opportunities and threats of the ice and snow tourism products development in northeast area are analyzed in detail. And put forward to change the management idea,to standardize the system of ice and snow tourism market,to integrate of ice and snow resources, to strengthen the economy development in northeast area,promoting the cultivation of ice-snow tourism talents and other countermeasures,which help the healthy,sustainable and rapid development of ice and snow tourism in northeast region and has an important theoretical significance for the dominance of ice-snow tourism. |
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| Keywords: | the northern region ice and snow tourism SWOT analysis countermeasures |
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