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| 重庆磁器口古镇旅游购物发展现状的实证研究 | |
| 引用本文： | 唐为亮,许诗明,杨前进,陈励玮,苏清委.重庆磁器口古镇旅游购物发展现状的实证研究[J].宁夏师范学院学报,2010,31(3):75-78,104. |
| 作者姓名： | 唐为亮 许诗明 杨前进 陈励玮 苏清委 |
| 作者单位： | 1. 重庆师范大学,地理科学学院,重庆,400047;重庆市万盛区旅游局,宣传营销科,万盛重庆,400800 2. 重庆师范大学,旅游学院,重庆,400047 3. 重庆师范大学,地理科学学院,重庆,400047 |
| 基金项目： | 重庆市人文地理重点学科研究计划项目 |
| 摘 要： | 以重庆磁器口古镇为例，在总结前人研究旅游购物的理论和方法的基础上，结合磁器口的实际特点，对其旅游商品开发、旅游商品市场管理以及旅游购物发展状况进行了实地调查和访问调查，并在查阅大量文献和案例的基础上，对磁器口旅游购物发展状况进行分析，并提出相应的发展对策． |
| 关 键 词： | 旅游购物 发展现状 原因分析 对策 |
Empirical Study on the Development of Tourism Shopping Business in the Ciqikou Ancient Town of Chongqing |
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| TANG Weiliang,XU Shiming,YANG Qianjin,CHEN Liwei,SU Qingwei.Empirical Study on the Development of Tourism Shopping Business in the Ciqikou Ancient Town of Chongqing[J].Journal of Ningxia Teachers College,2010,31(3):75-78,104. | |
| Authors: | TANG Weiliang XU Shiming YANG Qianjin CHEN Liwei SU Qingwei |
| Institution: | 1. College of Geography Science of Chongqing Normal University, Chongqing 400047 ; 2. School of Tourism, Chongqing Normal University, Chongqing , 400047 ; Tourism Bureau of Wansheng District of Chongqing Marketing Department, Wansheng 400800) |
| Abstract: | Ciqikou town is taken an example, based on the of theory and methods the previous studies tourism shopping, combined with the actual characteristics of Ciqikou, tourism product development, management of travel goods market and travel shopping are surveyed and interviewed. Based on a large number of eases the literature, the development of tourism and shopping of Ciqikou is analyzed, and then some appropriate approaches are proposed. |
| Keywords: | Travel shopping Development status Cause analysis Countermeasures |
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