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AN EXPLORATORY STUDY ON THE INTERNET MARKETING STRATEGY OF COACH IN CHINA |
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| Institution: | ;1.Dongbei University of Finance and Economics |
| Abstract: | This thesis aims to study an American brand—Coach’s online marketing strategy in China.It starts with a basic introduction to Coach Brand;and then the writer offers a SWOT analysis on Coach’s Internet marketing strategies.The last chapter is dealing with the Internet marketing strategy adopted by Coach. |
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