| 文秘专业公共关系课程实训模块构思 |
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| 引用本文： | 余斌.文秘专业公共关系课程实训模块构思[J].金华职业技术学院学报,2010,10(5):34-37. |
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| 作者姓名： | 余斌 |
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| 作者单位： | 金华职业技术学院,浙江,金华,321007 |
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| 摘 要： | 公共关系课程实训模块的建构是对公共关系理论与实践相结合思想的具体贯彻,也是提高文秘专业学生公共关系能力的有效手段。实训模块以拟真式拓展教学强化公共关系理论的运用,注重依托学生社团的校内实战训练,结合基地建设开展校外公关实践,多途径锻炼学生的实战技能,革新实训效果的考核方式,全面提高学生公关意识和公关技能。
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| 关 键 词： | 公共关系 实训体系 效果评估 |
On Practical Training Module in the Public Relations Course of Secretary Specialty |
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| YU Bin.On Practical Training Module in the Public Relations Course of Secretary Specialty[J].Journal of Jinhua College of Profession and Technology,2010,10(5):34-37. |
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| Authors: | YU Bin |
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| Institution: | YU Bin (Jinhua College of Vocation and Technology, Jinhua 321007,China) |
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| Abstract: | The construction of the practical training module in the public relations course, which carries out the combination of public relations theory and practice, is an efficient approach to improve public relations skills of students majoring in secretary. The practical training module based on expanded teaching simulation, strengthens the application of public relations theory and pays attention to the practical in-campus training based on the students＇ communities. It combines the construction of internal bases with practice of external public relations, which improves the students＇ skills in various means, and reforms the examine method of practical training results, thereupon enhances the students＇ all -round consciousness and skills of public relations. |
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| Keywords: | public relations practical training system effect evaluation |
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