| 语言经济学视角下地方高校商务英语人才校企合作培养模式研究 |
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| 引用本文： | 马嫣,刘宇.语言经济学视角下地方高校商务英语人才校企合作培养模式研究[J].黑龙江教育学院学报,2010,29(9):144-147. |
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| 作者姓名： | 马嫣 刘宇 |
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| 作者单位： | 绍兴文理学院,外国语学院,浙江,绍兴,312000 |
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| 基金项目： | 浙江省教育厅2009年科研项目，绍兴市哲学社会科学研究"十一五"规划2009年度重点课题 |
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| 摘 要： | 在语言经济学视角下,商务英语人才的培养模式正在从高校单一培养向符合市场需求的校企合作培养模式转变。地方性高校应以地方企业商务英语人才需求为基础,从课程体系、教学手段和师资改革方面与当地企业进行合作培养,以不断提高人才培养质量。
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| 关 键 词： | 语言经济学 地方性院校 商务英语人才 校企合作培养 |
On the Co-cultivation of Business English Talents between Local Colleges and Enterprises in the Perspective of Economics of Language |
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| MA Yan,LIU Yu.On the Co-cultivation of Business English Talents between Local Colleges and Enterprises in the Perspective of Economics of Language[J].Journal of Heilongjiang College of Education,2010,29(9):144-147. |
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| Authors: | MA Yan LIU Yu |
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| Abstract: | The cultivation model of talents specialized in business English is transforming from the single training by colleges to the market-demanded co-cultivation between colleges and enterprises in the perspective of economics of language.Based on the Demand Survey of Business English Talents for Local Small and Medium-sized Enterprises,the paper discusses the patterns and contents of co-cultivation between colleges and enterprises from aspects of curricula system,teaching approaches and faculty reform in order to improve the quality of talents. |
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| Keywords: | economics of language local college business English talents co-cultivation between colleges and enterprises |
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