| 歪脖文化特色动漫周边的开发与研究 |
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| 引用本文： | 余晓燕.歪脖文化特色动漫周边的开发与研究[J].巢湖学院学报,2015(2):81-84. |
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| 作者姓名： | 余晓燕 |
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| 作者单位： | 巢湖学院艺术学院,安徽 巢湖,238000 |
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| 基金项目： | 安徽省大学生科研实践与创新创业训练计划项目(项目编号AH201310380066)；安徽省高校人文社会科学研究重点项目 |
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| 摘 要： | 中国近年来正在逐步加大力度发展文化产业，动漫周边作为一种新兴的文化产业，广受支持和鼓励。但是中国的动漫周边文化产业现阶段尚处于初级阶段，产品文化创意的需求和动漫市场的亮点需求明显欠佳，所以开发和研究这一新兴的创意歪脖风潮刻不容缓。歪脖文化特色动漫周边的开发与研究的方案有如下几种：开发目标受众群体分级；从平面直接到触手可及的周边产品产业的文化模式；推动歪脖文化特色动漫周边的开发产业化；逐步开发特色创意动漫周边产品等。以此促进新兴动漫周边产业化的迅速发展。
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| 关 键 词： | 歪脖文化特色 动漫周边 开发与研究 |
TTHE RESEARCH AND DEVELOPMENT OF THE RESOURCES RELATED TO THE ANIMATION WITH CULTURAL CHARACTERISTICS OF THE WRYNECK |
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| YU Xiao-yan.TTHE RESEARCH AND DEVELOPMENT OF THE RESOURCES RELATED TO THE ANIMATION WITH CULTURAL CHARACTERISTICS OF THE WRYNECK[J].Chaohu College Journal,2015(2):81-84. |
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| Authors: | YU Xiao-yan |
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| Institution: | YU Xiao-yan;School of Fine Arts, Chaohu College; |
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| Abstract: | In recent years China is gradually making?huge?strides?in?developing industrial culture, and the resources relative to animation can be regarded as a new cultural industry, which obtains broad support and encouragement. At present the cultural industry related to China’s animation is still in its infancy, the demands for the cultural creativity of products and the strengths of animation market are obviously lacking. Thus, the research and development of this emerging creative wryneck are urgently needed. This paper is aimed at improving the rapid development of the industrialization of emerging resources related to anima-tion from some aspects, including the grading of the target audience, the creativity of cultural modes, the industrialization and the development of the products, which are all related to animation with wryneck cultural characteristics. |
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| Keywords: | wryneck cultural characteristics the resources relative to animation development and research |
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