| 钟祥旅游纪念品开发探讨 |
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| 引用本文： | 张勇.钟祥旅游纪念品开发探讨[J].荆门职业技术学院学报,2008,23(12). |
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| 作者姓名： | 张勇 |
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| 作者单位： | 荆楚理工学院宣传部 |
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| 摘 要： | 钟祥旅游资源十分丰富,土特产品种类较多,民俗文化特色鲜明,旅游产业发展迅速,拥有开发旅游纪念品的良好基础。但钟祥旅游纪念品的开发却明显滞后,现仍处于简单开发阶段。钟祥旅游纪念品开发的思路是,从资源导向向市场营销导向发展,区分三个层次,分二个阶段,走"普品、名品、精品"逐步完善之路。现阶段可选取楚文化、凤型雕塑、长寿文化、植物盆景、字画书籍光碟、土特产作为开发重点,推出长寿系列、楚文化系列、竹木制品系列、雕塑盆景系列等旅游纪念品。
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| 关 键 词： | 旅游纪念品 开发 原则 思路 体系 |
Research on the Development of Tour Souvenir of Zhongxiang City |
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| ZHANG Yong.Research on the Development of Tour Souvenir of Zhongxiang City[J].Journal of Jingmen Vocational Technical College,2008,23(12). |
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| Authors: | ZHANG Yong |
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| Abstract: | Zhongxiang city is rich in tourism resources,which provides a good foundation for tour souvenir development.However,the development of tour souvenir of Zhongxiang city is obviously lagging behind and is just on the simply-developed stage.Therefore,We should change our thinking on development of tour souvenir of Zhong xiang city from the resource-oriented direction to market-oriented direction,and divide the whole development into three levels and two stages.On the current stage,it is proper to take the Chu culture,Longevity culture,Phoenix-like statue,Potted landscape,Special local product as the key products and promote a series of products. |
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| Keywords: | tour souvenir development principle thinking system |
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