| 网络广告品牌形象传播效果的探讨 |
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| 引用本文： | 郭颖.网络广告品牌形象传播效果的探讨[J].新闻界,2010(4). |
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| 作者姓名： | 郭颖 |
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| 作者单位： | 河南工业大学,郑州450000; |
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| 摘 要： | 网络广告由于传播范围广而富有弹性，加之互动性、实效性以及精确性对品牌形象传播效果有极大的优势，要消除网络广告品牌形象传播效果的误区，培养起用户的忠诚度、促进我国网站和企业增强市场竞争力。
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| 关 键 词： | 网络广告 品牌形象 传播效果 |
On the Communication Effects of Brand Image in Internet Advertisements |
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| Guo Ying.On the Communication Effects of Brand Image in Internet Advertisements[J].Press Circles,2010(4). |
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| Authors: | Guo Ying |
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| Abstract: | Internet advertisements have the advantages such as the vast scope of communication, the interaction, effectiveness and accuracy towards the communication effects of brand image. We should get rid of the mistakes existing the communication effects of brand image, cultivate the honesty of users towards the brands, so as to promote the Competitiveness of websites and internet enterprises. |
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| Keywords: | internet advertisement brand image communication effect |
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