| 广告中地域文化诉求的心理学解析 |
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| 引用本文： | 陈红.广告中地域文化诉求的心理学解析[J].新闻界,2010(4). |
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| 作者姓名： | 陈红 |
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| 作者单位： | 西安工业大学文学与传播系,西安710032; |
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| 摘 要： | 本文主要归纳了广告中地域文化诉求的表现方式，从注意、理解、态度等角度分析了地域文化诉求的心理基础，并对地域文化诉求的运用提出了一些建议。
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| 关 键 词： | 地域文化 广告诉求 注意 态度 |
Analysis of the Regional Cultural Appeal in Advertising from Psychology |
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| Chen Hong.Analysis of the Regional Cultural Appeal in Advertising from Psychology[J].Press Circles,2010(4). |
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| Authors: | Chen Hong |
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| Abstract: | This article mainly generalizes the manifestation mode of regional cultural appeal, analyses the psychological basis of regional cultural appeal from the attention, understanding and attitude, and then makes some suggestions to regional cultural appeal. |
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| Keywords: | regional culture advertising appeal attention attitude |
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