| 大众传媒背景下的广告影像批评 |
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| 引用本文： | 汪永奇.大众传媒背景下的广告影像批评[J].新闻界,2010(4). |
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| 作者姓名： | 汪永奇 |
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| 作者单位： | 浙江农林大学人文学院,杭州311300; |
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| 摘 要： | 广告影像思想的单一性，以及媒介伦理失范等成为广告影像批评的主要内容。文章从广告影像特性和与大众媒介的关系着手分析，试图找到影响广告影像特殊表现的内在原因和机制，促进其健康发展。
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| 关 键 词： | 大众媒介 广告影像批评 伦理 |
Advertisement Image Criticism in the Context of Mass Media |
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| Wang Yongqi.Advertisement Image Criticism in the Context of Mass Media[J].Press Circles,2010(4). |
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| Authors: | Wang Yongqi |
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| Abstract: | The ideological uniformity of advertisement image and the anomie of media ethics make up the main content of advertisement image criticism. Through analyzing the characteristics of advertisement image and its relationship with mass media, the paper tries to find out the underlying causes and internal mechanism of its sepcial manifestations so as to promote its healthy development. |
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| Keywords: | mass media advertisement image criticism ethics |
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