| 微传播的社会动力和个人风险 |
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| 引用本文： | 边涛.微传播的社会动力和个人风险[J].黄石理工学院学报(人文社科版),2013(5):52-55. |
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| 作者姓名： | 边涛 |
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| 作者单位： | 黄石电视台 |
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| 摘 要： | 随着互联网的迅速发展,新媒体不断出现并呈现出新的传播特点,而"微"是当代新媒体最具突出意义的新特点。当代人类的生活方式与节奏、新技术的发展与应用、企业的商业利益新机遇促使了微传播时代的到来。但微传播在彰显其巨大积极效应的同时,也带来了知识碎片化、思想肤浅化和精力分散化等个人风险。
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| 关 键 词： | 微传播 社会动力 个人风险 |
The Social Dynamics and Personal Risk of Micro- propagations |
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| BIAN Tao.The Social Dynamics and Personal Risk of Micro- propagations[J].Journal of Huangshi Institute of Technology:Humanities and Social Sciences,2013(5):52-55. |
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| Authors: | BIAN Tao |
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| Institution: | BIAN Tao;Huangshi TV; |
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| Abstract: | With the rapid development of Internet,new media appear constantly and present the new transmission characteristics,and " micro- " is the most outstanding new characteristics of contemporary new media. Contemporary human ways of life and rhythm,development and applications of new technology,and the commercial interests of the enterprise new opportunities are contributed to the spread of micro era ’s coming. Micro propagation reveals the huge positive effects,but at the same time brings personal risks of knowledge fragmentation,personal ideological and superficiality,and energy diversification,etc. |
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| Keywords: | micro-propagation social dynamics personal risk |
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