| 出版集团的多元化经营 |
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| 引用本文： | 李沭樘,胡志勇.出版集团的多元化经营[J].出版科学,2011,19(2):55-59. |
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| 作者姓名： | 李沭樘 胡志勇 |
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| 作者单位： | 云南出版集团有限责任公司,昆明,650034;云南出版集团有限责任公司,昆明,650034 |
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| 摘 要： | 多元化经营是企业成长壮大到一定阶段的发展战略选择。多元化经营包括同心多元化、横向多元化、纵向多元化和无关联多元化四种主要形式。出版集团要充分认识多元化经营的利弊,做好出版主业是基础,应该根据关联度和自己的专长,适时适度地开展多元化经营,还要注意企业文化建设与人才的培养。
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| 关 键 词： | 出版集团 多元化经营 |
Diversification of the Publishing Groups |
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| Authors: | Li Shutang Hu Zhiyong |
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| Institution: | Li Shutang Hu Zhiyong |
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| Abstract: | Diversification is the strategic choice of an enterprise when it has developed at a certain stage.Diversification includes four main forms which are Concentric Diversification,Horizontal Diversification,Vertical Diversification and Unrelated Diversification.Publishing groups should fully understand the pros and cons of diversification,regarding completing the publishing industry as the foundation,and developing the diversification timely and moderately according to the correlation and their own advantages.I... |
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| Keywords: | Publishing group Diversification |
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