| 广告英语中合作原则的应用 |
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| 引用本文： | 唐本赛.广告英语中合作原则的应用[J].十堰职业技术学院学报,2006,19(3):73-75. |
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| 作者姓名： | 唐本赛 |
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| 作者单位： | 十堰职业技术学院公共课部,湖北,十堰442000 |
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| 摘 要： | 本文探讨了广告英语的语体特点及会话含意理论在广告英语中的应用,阐述了广告创作者故意违反格赖斯(H.P.Grice)的“合作原则”,促使受话者越出话语的字面意义去推导会话含义,从而实现其广告目的,提高其表达效果。
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| 关 键 词： | 广告英语 合作原则 会话含意 |
| 文章编号： | 1008-4738（2006）03-0073-03 |
| 收稿时间： | 2006-04-28 |
| 修稿时间： | 2006年4月28日 |
On application of cooperative principle in advertising English |
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| TANG Ben-sai.On application of cooperative principle in advertising English[J].Journal of Shiyan Technical Institute,2006,19(3):73-75. |
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| Authors: | TANG Ben-sai |
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| Abstract: | As a type of applied text,the linguistic features of advertising English are distinguished.This paper analyses examples of conversational implicature in advertiting English.The cooperative principle is often violated in its creation,so that readers can deduce its conversational implicature according to the context. |
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| Keywords: | advertising English cooperative principle conversational implicature |
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