| 政府危机公关的策略选择 |
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| 引用本文： | 任军.政府危机公关的策略选择[J].通化师范学院学报,2010,31(1):68-69. |
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| 作者姓名： | 任军 |
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| 作者单位： | 吉林师范大学,国际交流与合作处,吉林,四平,136000 |
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| 摘 要： | 政府部门在治理社会公共事务的过程中,难免会遇到因自然环境、经济、政治、社会等领域的冲突和风险引发的公共危机等公共问题,诸如汶川大地震、甲型H1N1流感等,如何及时有效应对危机,成功地开展危机公关活动,顺利解决危机,关系到政府形象的树立、社会的稳定与和谐发展。该文就政府危机公关的含义与策略选择作一简单的介绍。
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| 关 键 词： | 政府 危机公关 策略选择 |
Government's Strategic Choice for Crisis Public Relations |
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| REN Jun.Government's Strategic Choice for Crisis Public Relations[J].Journal of Tonghua Teachers College,2010,31(1):68-69. |
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| Authors: | REN Jun |
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| Institution: | REN Jun(Jilin Normal University,Siping,Jilin 136000,China) |
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| Abstract: | Government departments in the governance process of social and public affairs will inevitably encountered the public crisis and other public issues arise due to the conflict and the risk of the natural environment,economic,political,social and other areas,such as the Wenchuan earthquake,influenza A H1N1 flu.How to timely and effective response to crisis,give successful implementation of a crisis public relations activities,and successful settlement of the crisis,related to the gov-ernment image's establishm... |
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| Keywords: | government crisis public relation strategic choice |
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