| 对刘翔现象的文化学剖析 |
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| 引用本文： | 魏志成.对刘翔现象的文化学剖析[J].搏击·武术科学,2011,8(1):122-124. |
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| 作者姓名： | 魏志成 |
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| 作者单位： | 太原理工大学体育学院,山西太原,030024 |
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| 摘 要： | 刘翔作为中国田径史上的传奇人物,从2004年雅典奥运会夺冠,到2008年北京奥运会的退赛,再到2009年10月刘翔复出,引发出了＂刘翔现象＂。通过对＂刘翔现象＂的文化学剖析,一方面透视了观众观看竞技体育运动时心态的不成熟以及媒体和商家大肆炒作和包装刘翔,另一方面也可以为我国体育在今后的发展提供相关的借鉴,有利于我国体育的健康发展。
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| 关 键 词： | 刘翔现象 媒体 观众 |
Cultural Study of "Liu Xiang Phenomenon" |
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| Wei Zhicheng.Cultural Study of "Liu Xiang Phenomenon"[J].BOJI(WUSHUKEXUE),2011,8(1):122-124. |
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| Authors: | Wei Zhicheng |
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| Institution: | Wei Zhicheng(P.E.School,Taiyuan University of Technology,Taiyuan Shanxi 030024) |
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| Abstract: | Liu Xiang is regarded as the legendary figure in the Chinese athletics history.From his winning the championship the 2004 Athens Olympics to his retreating the Olympic Games in Beijing,then to his combacking the sport competitions,all these formed a phenomenon of Liu Xiang.Througn the cultural analysis on the phenomenon,the study,in one aspect,penetrates the immature mentality of audiences in sport appreciation and the powerful propoganda and commerical packing on Liu Xiang;on the other aspect,finds some re... |
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| Keywords: | Liu Xiang phenomenon media audience |
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