| 英语广告语修辞中的社会心理分析 |
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| 引用本文： | 魏萍.英语广告语修辞中的社会心理分析[J].佳木斯教育学院学报,2012(9):300+303. |
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| 作者姓名： | 魏萍 |
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| 作者单位： | 成都理工大学工程技术学院外语系 四川乐山 614000 |
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| 摘 要： | 本文旨在从社会心理学的角度对英语广告文本的修辞效果进行分析。本文从广告文本中使用的双关,对比,头韵等修辞手段入手,分析广告文本如何通过各种修辞手段营造气势美、音乐美和寓意美,从而提高广告受众对产品的接受度,诱发受众的购买欲望。
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| 关 键 词： | 英语广告 修辞 社会心理学 |
The social psychological analysis in advertising English rhetoric |
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| Wei Ping.The social psychological analysis in advertising English rhetoric[J].Journal of Jiamusi Education Institute,2012(9):300+303. |
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| Authors: | Wei Ping |
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| Institution: | Wei Ping(Foreign Language Department,Engineering and Technology College,Chengdu University of Technology,Leshan Sichuan,614000,China) |
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| Abstract: | This paper from the view of social psychology to analyze rhetoric effect of English advertising text.This article from the advertising text using puns,alliteration,contrast,rhetorical analysis of advertising texts,through a variety of means of rhetoric beauty,musical beauty building momentum and moral beauty,thereby improving the advertisement audience acceptance of products,evokes the audience’s desire to buy. |
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| Keywords: | English advertisements rhetoric social psychology |
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