| 中华武术文化产业园主题化开发与经营 |
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| 引用本文： | 张晋峰.中华武术文化产业园主题化开发与经营[J].搏击·武术科学,2007,4(7):12-13. |
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| 作者姓名： | 张晋峰 |
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| 作者单位： | 太原科技大学体育系,山西,太原,030024 |
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| 摘 要： | 中华武术是我国千余年来珍贵的文化遗产,有着深厚的文化底蕴和独特的健身、格斗等功能,在世界各国的普通人群中已具有较强的影响力。然而国内对武术产业的开发还停留在创办武术学校、进行武术演出等重实用、求短期回报的表浅层次,对如何才能真正体现中国武术文化内涵的精品产业开发思考较少,本文提供了这方面的一个设想。
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| 关 键 词： | 武术文化 主题公园 品牌经营 |
| 文章编号： | 1004-5643(2007)07-0012-02 |
Development and Operation of Themed Chinese Martial Arts Culture Park |
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| Zhang Jinfeng.Development and Operation of Themed Chinese Martial Arts Culture Park[J].BOJI(WUSHUKEXUE),2007,4(7):12-13. |
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| Authors: | Zhang Jinfeng |
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| Abstract: | With profoundly cultural meaning and unique functions of body-building and combating,Chinese Wushu has strong influence on the group of common people all over the world.However,the development on Wushu industrialization has just begun with simple form such as setting up Wushu school and shows and so on.The thoughts on how to develop Chinese martial arts culture are short,but it is offered in the article. |
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| Keywords: | martial arts culture theme park brand operation |
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