| 广告专业案例教学模式探微 |
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| 引用本文： | 吉峰.广告专业案例教学模式探微[J].沈阳教育学院学报,2011,13(2):51-53. |
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| 作者姓名： | 吉峰 |
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| 作者单位： | 福建莆田学院汉语言文学系,福建莆田,351100 |
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| 基金项目： | 福建省教育科学“十一五”规划2010年度规划课题阶段性研究成果(FJQG10-097) |
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| 摘 要： | 基于广告专业的独特视角,分析了广告专业案例教学模式的特点。认为广告专业案例教学具有强化主体建构式学习,凸显双向交流的意义,开拓创造性思维方式等优势。提出了萃取典型案例,引导学生剖析案例,完善教学案例库等案例教学赢效策略。
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| 关 键 词： | 广告 案例 教学 |
Exploration of Advertising Case Teaching Mode |
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| JI Feng.Exploration of Advertising Case Teaching Mode[J].Journal of Shenyang College of Education,2011,13(2):51-53. |
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| Authors: | JI Feng |
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| Institution: | JI Feng(Chinese Language and Literature Department,Putian College,Putian 351100,China) |
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| Abstract: | Characterisitics of advertising major case teaching mode are analyzed.It points out that advertising case teaching has the meaning of strengthening the main constructivist learning and highlighting two-way communication and has the advantage of developing creative ways of thinking.Some case teaching strategies are put forward: extracting typical cases,guiding students to analyzed cases and improving teaching case database. |
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| Keywords: | advertising case teaching |
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