| 博弈视角下电子商务供应链成员信任机制研究 |
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| 引用本文： | 魏洪茂,朱文娟.博弈视角下电子商务供应链成员信任机制研究[J].福建工程学院学报,2014,0(4):381-385. |
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| 作者姓名： | 魏洪茂 朱文娟 |
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| 作者单位： | 福州海峡职业技术学院管理工程系 |
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| 基金项目： | 2013年福建省教育厅 B 类社会科学研究立项课题(JB13751S)；2014年中国物流学会、中国物流与采购联合会课题计划 |
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| 摘 要： | 文章介绍了基于电子商务的供应链成员间信任的定义以及产生的信任危机，阐述电子商务下供应链成员间相互信任的作用，对电子商务供应链成员中的信任进行博弈分析，得出单周期下会出现帕累托次优的博弈结果，而长期合作的多周期博弈中，可实现帕累托最优。并在此基础上，提出建立电子商务供应链成员间信任机制的相关策略。
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| 关 键 词： | 电子商务 供应链 博弈 信任机制 |
Research into trust mechanism of e-commerce supply chain members under game perspective |
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| Wei Hongmao,Zhu Wenjuan.Research into trust mechanism of e-commerce supply chain members under game perspective[J].Journal of Fujian University of Technology,2014,0(4):381-385. |
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| Authors: | Wei Hongmao Zhu Wenjuan |
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| Institution: | Management Engineering Department, Fuzhou Strait Vocation and Technological College |
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| Abstract: | The definition of the trust among e commerce supply chain members is described along with trust crises. The functions of the trust among supply chain members are elaborated. The trust among the supply chain members is analysed based on the game theory. Secondary optimal Pareto gaming results could be obtained from a single short term cooperation, whereas optimum Pareto results can be achieved from multiple games of long term cooperation. Strategies for establishing the trust mechanism of e commerce supply chain members are proposed. |
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| Keywords: | e-commerce supply chain game trust mechanism |
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